Over 15 years of working on major international companies, such as adidas, Castorama and LG and later with 12 Storeez (Russian based global brand of Premium clothes for men and women), I have balanced achieving sales targets and strengthening the brand. That’s why the solutions I propose always take into account the business objectives in terms of turnover and margin, while focusing on building strong brand positioning and compelling storytelling.

My experience in marketing and PR with companies like DLT (TSUM) — the largest department store in Europe; 12 Storeez (Russian based global brand of Premium clothes for men and women), and the health-tech startup bioniq allows me to work with various business models, considering the specific needs — from PR building to classical communication strategies. However, the main skill that helps in my work is the ability to quickly, thoroughly, and passionately delve into the nuances of the industry, enabling us to go beyond the standard agency brief.

A brand portfolio is a collection of various brands owned by a single company. We assist with portfolio management, including strategic planning and marketing decisions for each brand to maximize their success and profitability in the market. We also aid in formulating strategies during the portfolio planning stage.

We assist companies in pivoting, providing strategic support, including the development of an effective marketing strategy and a review of the brand’s visual and verbal image. Additionally, we work on adapting the product to the evolving market, contributing to the successful transformation of the company and strengthening its competitiveness.

We create product and project concepts from scratch. Starting with an idea and a general vision, we work on every detail, every aspect, taking into account the needs of the target audience, market trends, and business goals. Our approach involves thorough analysis, a creative process, and strategic planning to ensure the project’s long-term success.

We assist in revising product offerings. By analyzing competitors' offerings and current market trends, we help create a product matrix. This includes detailed product descriptions, defining their target audience, and the promotion strategy. As a result, more customer needs are met, and assortment optimization is achieved.

We assist brands in finding their unique visual identity. Drawing from their positioning and key brand messages, we create visual elements that form the foundation of the content. We provide support in developing shooting concepts, preparing references, and overseeing production.

When developing a brand strategy, we don’t just define positioning, a unique message, and vision. We pay special attention to the synergy of all the semantic codes embedded in the brand. The final strategy enables 'reading' and understanding the brand beyond the lines, making it genuinely profound yet clear for the customer. After working on the brand, you’ll be able to easily explain to your aunt or just a neighbor at the bar what our brand is about, and they will understand.

We integrate PR and marketing expertise with visual and written content creation to form a robust and consistent communication strategy. Our approach enhances brand awareness, expands the audience, fortifies brand perception, and supports the company’s long-term objectives. We focus on highlighting key messages, developing creative concepts, and ensuring effective engagement with your target audience.

We alter the brand or product perception in the market for successful differentiation from competitors and attracting a new audience. This may involve reevaluating prices, product features, or brand messaging components.

When a company transitions from marketplaces to a Direct-to-Consumer (DTC) model, it necessitates careful planning. We assist in developing a strategy, considering various business aspects such as product line, pricing, marketing, and customer service. We analyze pricing, profit margins, and craft an effective marketing strategy aimed at building a community and direct customer engagement. Continuous analysis of results enables us to optimize the strategy and smoothly adapt to the DTC model.

We handle both the development of PR strategies and the execution of PR campaigns. Our expertise covers various PR aspects, from crafting press releases and securing media coverage to collaborating with influencers and organizing events. Our experience and skills assist clients in achieving their PR goals and building a strong and positive brand image.